Which luxury fashion house made history in 2021 as the first major brand to launch a digital-only clothing collection sold as NFTs that could be 'worn' in metaverse environments?

In recent years, the convergence of blockchain technology and retail has created entirely new product categories and shopping experiences. One particularly noteworthy development was when a major fashion brand made headlines by becoming the first to sell a digital-only clothing collection as NFTs (Non-Fungible Tokens), creating a watershed moment in retail history. This innovative approach to fashion retail blurred the lines between physical and digital ownership, creating ripples throughout the pop culture landscape and influencing how brands approach digital product offerings.

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Gucci
Louis Vuitton
Balenciaga
Prada