Which pop culture retailer launched the first successful VR shopping experience that allowed users to virtually try on merchandise from movie franchises and meet digital versions of celebrities in 2018?

The fusion of pop culture and retail innovation has transformed how consumers engage with brands. Virtual reality shopping experiences have become the new frontier, allowing fans to immerse themselves in worlds inspired by their favorite movies, TV shows, and celebrities. Test your knowledge about which major pop culture retailer made groundbreaking strides in this space!

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Hot Topic with their 'Fandom Universe' VR platform
Disney Store with their 'Magic Mirror Dimension' experience
GameStop with their 'Player One Virtual Retail' environment
Funko with their 'Pop! Yourself' virtual collectibles showroom