Which Broadway musical pioneered the first dedicated retail store exclusively for a theatrical production, creating a new standard for theatrical merchandise and brand extension?

The performing arts industry has evolved significantly in how productions market themselves and engage with audiences. Broadway shows, in particular, have developed sophisticated branding strategies that transform theatrical productions into recognizable product experiences. This trivia question explores a groundbreaking retail innovation that changed how theater-goers interact with and remember their Broadway experiences.

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The Phantom of the Opera
Les Misérables
Cats
The Lion King