Which famous tagline was created by linguist and copywriter James Schiller who specifically used imperative mood and phonological repetition to create a phrase that would work in multiple languages?

Throughout marketing history, certain taglines have revolutionized how language is used in advertising, becoming cultural touchstones through their linguistic innovation. These phrases showcase how language expertise can create billion-dollar brand identities. This trivia tests your knowledge about the linguistic impact and origin stories behind some of the most influential taglines in marketing history.

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• Nike's 'Just Do It'
• L'Oréal's 'Because You're Worth It'
• Apple's 'Think Different'
• McDonald's 'I'm Lovin' It'

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