Which military history museum's retail operation generated the highest annual revenue in 2022, with over $25 million in sales from its branded merchandise?

Military history museums have become sophisticated retail operations, with gift shops generating significant revenue to support preservation and education efforts. These museum stores have evolved from simple souvenir stands to carefully curated retail experiences that extend the educational mission while driving brand value. Test your knowledge about the retail side of military history preservation!

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• The Imperial War Museum (London)
• The National WWII Museum (New Orleans)
• The National Museum of the United States Army (Virginia)
• The Australian War Memorial (Canberra)

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