Which iconic military recruitment campaign, launched in 1985, represented a revolutionary shift in marketing strategy and featured the slogan that remained in active use for over two decades?

The military has employed some of history's most iconic recruitment campaigns to bolster their forces during critical periods. These marketing strategies have influenced generations and shaped how military service is perceived by the public. This question focuses on a groundbreaking recruitment campaign that fundamentally changed military marketing approaches and became a cultural touchstone.

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The U.S. Army's 'Be All You Can Be' campaign
The Royal Navy's 'Life Without Limits' campaign
The U.S. Marines' 'The Few, The Proud' campaign
The U.S. Air Force's 'Aim High' campaign