Which digital marketing strategy resulted in a record-breaking 400% increase in ticket sales for the Broadway musical 'Hamilton' during its initial launch?

The performing arts world has embraced digital marketing strategies to reach audiences in innovative ways. From ballet companies to Broadway shows, digital engagement has transformed how performances are promoted and how audiences interact with productions. Test your knowledge about the intersection of digital marketing and the performing arts industry!

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Limited-release digital lottery system with social media integration requiring shares for entry
Traditional email marketing campaigns targeting previous Broadway attendees
Exclusive streaming previews on major video platforms with ticket purchase links
Interactive AR experiences allowing users to virtually 'attend' selected scenes before buying