Which innovative product launch strategy did NASA use in 2021 to build public excitement for the James Webb Space Telescope before its deployment?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in astronomy history. This revolutionary observatory required innovative marketing strategies to secure continued funding and public support during its lengthy development. This poll tests your knowledge about the product marketing aspects behind this groundbreaking scientific instrument that's now revolutionizing our understanding of the cosmos.

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Released an interactive AR app allowing users to visualize the telescope in their own space and explore its components virtually
Partnered with SpaceX to offer 100 lottery winners a chance to attend the launch in person with all expenses paid
Created a limited edition JWST-themed cryptocurrency that increased in value as launch milestones were achieved
Launched a subscription box service delivering monthly astronomy tools and JWST updates leading to the deployment date