Which sports brand pioneered the first loyalty program that rewarded customers not just for purchases, but also for tracked athletic performance through their connected app?

In the competitive world of sports retail, customer loyalty programs have become sophisticated tools for brand retention and customer engagement. Major sports brands have developed unique approaches to reward their most dedicated customers. This trivia question tests your knowledge about innovative loyalty strategies in the sports retail industry that have changed how brands connect with athletes and sports enthusiasts.

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Nike, with their Nike Plus rewards program that began tracking running data in 2006
Under Armour, through their MapMyFitness Connected Fitness rewards program
Adidas, with their Creators Club program (now adiClub) that first integrated with miCoach
New Balance, through their MyNB Rewards program with integrated fitness tracking