Which presidential campaign first spent more on social media advertising than traditional television ads, marking a major shift in political marketing strategy?

The landscape of political advertising has undergone a dramatic transformation in recent years. Traditional campaign strategies that once relied heavily on television and print media have increasingly shifted toward digital platforms. This evolution reflects changing voter consumption habits and the sophisticated targeting capabilities offered by social media platforms. This trivia question challenges your knowledge about a pivotal moment in political social media advertising history that changed how campaigns allocate their budgets.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Joe Biden's 2020 campaign