Which pharmaceutical marketing campaign was the first to use direct-to-consumer television advertising after the FDA relaxed broadcast regulations in 1997?

The pharmaceutical industry has seen revolutionary marketing campaigns that changed how medical products reach patients and healthcare providers. Some campaigns have become legendary for their impact on patient awareness, treatment adoption, and brand recognition. This poll tests your knowledge of a groundbreaking marketing campaign that transformed both medicine and marketing practices.

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Pfizer's Viagra campaign featuring Bob Dole as spokesperson
Claritin's 'Clear Days & Nights' campaign by Schering-Plough
GlaxoSmithKline's 'Depression Hurts' campaign for Paxil
AstraZeneca's 'Purple Pill' campaign for Prilosec