Which famous tech company first introduced the 'town square' open concept retail store layout that has since been widely imitated across industries?

Frank Lloyd Wright once said, 'Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.' In retail architecture, this philosophy has shaped how brands present themselves to consumers. This trivia question explores a groundbreaking retail store layout innovation that changed how consumers interact with products in architectural spaces. Test your knowledge of these transformative retail design concepts!

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Apple (with their Apple Store design developed by Steve Jobs and Ron Johnson in 2001)
Microsoft (with their Experience Centers first launched in San Francisco in 1999)
Sony (with their 'Sony Style' stores introduced in Tokyo in 1997)
Samsung (with their 'Samsung Digital Plaza' concept launched in Seoul in 2000)