Which sports brand was the first to launch a mobile app that used augmented reality (AR) to let customers virtually try on shoes before purchasing?

The sports retail landscape has transformed dramatically in the digital age. Major athletic brands have developed sophisticated mobile commerce strategies to reach consumers directly and create immersive shopping experiences. Test your knowledge about how top sports brands are leveraging mobile technology to revolutionize their retail strategies and connect with athletes and fans worldwide.

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Nike (with their Nike Fit AR feature in 2019)
Adidas (with their Adidas Virtual Footwear Experience in 2020)
Under Armour (with their UA Virtual Shoe Mirror in 2018)
Puma (with their Puma Try-On Tech in 2021)