Which retailer launched the award-winning "Festival of Light" experiential marketing campaign that incorporated traditional Diwali celebrations across their stores with interactive rangoli creation stations?

Traditional cultural celebrations and heritage practices are increasingly becoming focal points for retail experiential marketing strategies. Brands that authentically incorporate cultural elements into their retail experiences often create deeper emotional connections with consumers while honoring traditional practices. This trivia question explores how major retailers have leveraged cultural traditions in their experiential marketing campaigns.

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Harrods with their "Illuminating Heritage" program featuring artisans demonstrating traditional lamp making
Selfridges with their immersive installations allowing visitors to create digital rangoli patterns that were projected onto store facades
Macy's with their "Global Light" initiative featuring international light-based celebrations including Diwali, Hanukkah, and Chinese lantern festivals
Nordstrom with their "Cultural Illuminations" campaign featuring traditional dancers and diyas available for purchase with proceeds supporting artisans in India