Which film franchise pioneered the 'total brand integration strategy' where merchandise sales were planned before production and eventually generated more revenue than box office receipts?

Brand integration in film and television has evolved dramatically over the decades. From subtle product placements to major plot elements, how studios and brands collaborate can make or break both the viewing experience and marketing goals. This trivia question tests your knowledge of a groundbreaking brand strategy innovation that changed how film studios approach partnerships with consumer products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Star Wars (1977)
James Bond (1962)
E.T. the Extra-Terrestrial (1982)
Batman (1989)