Which groundbreaking marketing strategy did 'Hamilton' use that revolutionized Broadway ticket sales and audience engagement?

The performing arts industry has undergone significant transformation in how productions are marketed to audiences. From traditional playbills to immersive digital campaigns, marketing strategies have evolved to captivate modern audiences while honoring theatrical traditions. This trivia question explores an innovative marketing approach that changed how a major production connected with new demographics.

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Daily digital lottery offering $10 tickets through a mobile app, making premium shows accessible to younger audiences
Traditional radio advertising campaign focused exclusively on classical music stations to target affluent theater-goers
Limited edition merchandise sold only at physical theater locations to create exclusivity and drive in-person visits
Celebrity endorsements from film stars with no Broadway experience to attract mainstream media coverage