Which food e-commerce innovation was first launched in the United States market?

The food industry has undergone massive transformation in recent years with the rise of online grocery shopping, meal kit delivery services, and direct-to-consumer specialty food brands. This trivia question explores how digital innovation has changed the way consumers purchase and engage with food products in the modern e-commerce landscape.

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Blue Apron (meal kit delivery service) - 2012
Instacart (grocery delivery platform) - 2013
Amazon Fresh (online grocery service) - 2007
HelloFresh (meal kit delivery service) - 2011