Which tech company famously hired linguists and naming experts to rebrand from 'BackRub' to its current globally recognized name?

Language is at the heart of successful branding, with some companies investing millions to develop the perfect product name. Sometimes a single word can transform a company's identity and market position. This trivia explores one of the most fascinating linguistic rebranding stories in tech history - a case where linguistic expertise helped create one of the world's most recognized brands.

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