Which Broadway musical pioneered the concept of the 'logo mask' as a product design element that became so iconic it transformed into a global brand identifier worth millions in merchandise sales?

The theater industry isn't just about performances—it's also about powerful product design and brand recognition. Major theater productions often function as sophisticated retail operations with merchandise, marketing strategies, and brand identities. Test your knowledge about how performing arts organizations and productions have created iconic brand identities and product lines that extend beyond the stage.

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The Phantom of the Opera
Les Misérables
Cats
Wicked