Which company first established 'Singles Day' (November 11 or 11.11) as a major shopping festival, turning it into the world's largest 24-hour online shopping event?

Shopping festivals have transformed the retail landscape, creating enormous revenue opportunities and reshaping consumer behavior patterns. Among these festivals, one stands out for its record-breaking sales and global expansion. Test your knowledge about the origin and growth of one of the world's largest shopping events that has revolutionized e-commerce strategies and consumer engagement approaches.

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