Which pioneering digital marketing campaign by an architectural firm first utilized immersive VR technology that allowed clients to 'walk through' designs before construction, leading to a 40% increase in client approval rates?

Test your knowledge about groundbreaking digital marketing campaigns in the architecture industry! Major architectural firms have revolutionized how design services are marketed to clients through innovative digital strategies. From social media showcases to virtual reality experiences, these campaigns have transformed client engagement and brand recognition in the competitive world of architectural design.

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Foster + Partners' 'Reality First' campaign (2016)
Zaha Hadid Architects' 'Virtual Spaces' initiative (2018)
BIG (Bjarke Ingels Group)'s 'Experience Architecture' platform (2017)
Gensler's 'Design Dimension' program (2019)