Which architectural firm famously rebranded in 2010 with a logo designed by Pentagram that used an algorithmic pattern generator, reflecting their innovative computational design approach?

In the world of architecture, branding can be as important as design itself. Iconic buildings often become synonymous with their creators or firms, establishing a visual language that distinguishes their work. This poll tests your knowledge about a pivotal moment in architectural brand strategy that transformed both a firm's identity and industry perceptions.

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Zaha Hadid Architects
Foster + Partners
Gehry Partners
SHoP Architects