Which 1999 horror film pioneered viral marketing in Hollywood with its groundbreaking 'missing persons' campaign and fake documentary approach?

In the world of entertainment marketing, certain campaigns have revolutionized how products connect with audiences. This question focuses on a groundbreaking viral marketing strategy that not only promoted a film but created a new blueprint for how Hollywood engages fans. Test your knowledge of this pivotal moment in pop culture marketing history that blurred the lines between fiction and reality.

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Scream 3

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