Which independent bookstore chain pioneered the 'First Edition Club' loyalty program, offering subscribers signed first editions of carefully curated literary works each month?

Independent bookstores have faced tremendous competition from online retailers and e-books. To survive and thrive, many have developed innovative loyalty programs that go beyond simple point systems. These programs often include exclusive literary events, early access to new releases, and personalized book recommendations. Test your knowledge about one groundbreaking loyalty program that changed how bookstores engage with their most dedicated readers.

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Powell's Books
The Strand
Parnassus Books
City Lights Bookstore