Which retail innovation has most significantly increased merchandise sales for Broadway shows in the past decade?

The performing arts industry has evolved significantly in how it sells merchandise and experiences to patrons. Modern theater companies, dance troupes, orchestras, and other performing arts organizations have adopted innovative retail strategies to increase revenue beyond ticket sales. This trivia question tests your knowledge about a groundbreaking retail innovation that has transformed how performing arts venues connect with their audiences and boost merchandise sales.

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Digital kiosks that allow patrons to order show merchandise for home delivery during intermission
Blockchain-based collectible NFTs of performance moments sold exclusively at venue gift shops
Subscription-based merchandise boxes delivered monthly to regular patrons
Augmented reality apps that let users virtually try on costumes before purchasing replicas