Which famous performing arts organization was the first to partner with a luxury fashion brand for costume design, creating a revolutionary marketing partnership that continues today?

The performing arts world isn't just about talent on stage - it's also about brilliant marketing and brand partnerships that help theaters thrive. Major performing arts venues and companies have created some iconic branding strategies and endorsement deals that have become legendary in the industry. Test your knowledge of how the business and creative sides of performing arts intersect in this challenging trivia question!

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New York City Ballet with Chanel (1952)
Royal Opera House with Dior (1948)
Bolshoi Ballet with Givenchy (1964)
Paris Opera Ballet with Yves Saint Laurent (1970)