Which music streaming service pioneered the 'Superfan' loyalty program that rewards users with exclusive artist content based on their listening habits?

The music retail landscape has evolved dramatically with streaming services and digital downloads replacing physical media. To maintain customer loyalty, music retailers and streaming platforms have developed innovative loyalty programs that keep fans engaged and spending. This trivia question tests your knowledge of how the music industry has leveraged loyalty strategies to combat churn in the digital age.

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Spotify with Spotify Fan Insights
Pandora with Backstage Rewards
Apple Music with Apple Music for Artists
Tidal with Rising Artist Program