Which Broadway show was the first to use a viral TikTok marketing campaign that resulted in a 60% increase in ticket sales among Gen Z audiences in 2019?

The performing arts industry relies heavily on innovative marketing strategies to attract audiences. Broadway shows, in particular, have pioneered unique digital marketing techniques that have revolutionized how theatrical productions connect with potential ticket buyers. Test your knowledge about the digital transformation of performing arts marketing and see if you can identify the groundbreaking campaign that changed the industry!

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Hamilton
Six: The Musical
Dear Evan Hansen
Hadestown