Which candy brand saw sales increase by approximately 65% after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in movies has become a sophisticated marketing strategy that can transform brand awareness overnight. Some product placements have become so iconic they're inseparable from the films themselves, creating cultural touchpoints that endure for decades. Test your knowledge about one of the most famous product placement success stories in cinematic history!

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