Which sports retail giant pioneered the first widespread mobile AR feature allowing customers to virtually try on shoes by pointing their smartphone camera at their feet?

In recent years, sports retailers have been revolutionizing the customer experience through augmented reality. These innovations are transforming how athletes and fans interact with products before purchase. Test your knowledge of cutting-edge sports retail AR technology that's changing the game for consumers worldwide. Are you up to speed with how top sports brands are using virtual try-on and immersive experiences to enhance the shopping journey?

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Nike (with their Nike Fit AR technology)
Adidas (with their AR Shoe Try-On app)
Under Armour (with their UA Virtual Footwear Experience)
Puma (with their Puma Fit AR platform)