Which architectural firm pioneered the first viral social media campaign that documented a skyscraper's construction in real-time, gaining over 10 million followers in 2011?

In the world of architecture, digital marketing has revolutionized how firms showcase their work and attract clients. From immersive 3D walkthroughs to social media campaigns highlighting sustainable design, architects have embraced innovative digital strategies. Test your knowledge about a groundbreaking digital marketing moment that changed how architectural projects are presented to the world.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Bjarke Ingels Group (BIG) with their 'Building Blocks' Twitter campaign for VIA 57 West
Foster + Partners' 'Gherkin Rising' Facebook series for 30 St Mary Axe
SOM's 'Burj Moment' YouTube channel for Burj Khalifa
Zaha Hadid Architects' 'Curves in Progress' Instagram story for Guangzhou Opera House