Which retailer's loyalty program was the first to use predictive analytics to determine when customers were likely to be expecting a baby, famously leading to a controversy when it identified a teen pregnancy before her family knew?

Customer loyalty programs have become a cornerstone of retail strategy, helping businesses retain customers in increasingly competitive markets. Beyond just points and rewards, these programs have evolved into sophisticated data collection tools that provide valuable insights into consumer behavior. Test your knowledge about one of the most innovative and influential loyalty programs that changed how retailers think about customer retention.

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Target's REDcard program
Walmart's Savings Catcher
Amazon Prime
Sephora's Beauty Insider