Which company launched the first modern customer loyalty program in 1981 that became the template for airline and retail rewards systems worldwide?

Throughout retail history, customer loyalty programs have transformed the shopping experience and how brands connect with consumers. These programs revolutionized retail marketing strategies, creating new ways to gather consumer data and build lasting relationships. Test your knowledge about the origins of this innovative retail approach that continues to evolve today through mobile apps, personalization algorithms, and omnichannel experiences.

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
American Express with Membership Rewards
Betty Crocker with Points Program