Which 1999 film pioneered the use of viral marketing on the early internet, with a fake 'documentary' website that made many viewers believe the story was real?

Behind every successful film or TV show is a carefully crafted marketing strategy that builds anticipation and drives audiences to theaters or streaming platforms. From mysterious teaser campaigns to innovative cross-promotions and viral social media tactics, the entertainment industry has pioneered some of the most creative marketing approaches in business. Test your knowledge about the groundbreaking marketing strategies that helped turn films and TV shows into cultural phenomena!

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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