Which retailer pioneered the concept of 'pop-up experiences' for major entertainment franchises, creating immersive shopping environments tied to movie/TV releases that became a cultural phenomenon in 2016-2017?

In today's digital age, retailers are constantly innovating to keep up with consumer trends influenced by pop culture. From leveraging social media influencers to creating immersive retail experiences based on popular franchises, the intersection of pop culture and retail has transformed how brands connect with audiences. Test your knowledge about a groundbreaking pop culture retail innovation that changed how fans interact with their favorite entertainment properties!

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Target's 'Galaxy's Edge' Star Wars installations
Amazon's 'Stranger Things' mall recreation
Netflix's 'Stranger Things' pop-up stores
Disney's 'Marvel Universe' retail experiences