Which global retail giant launched the 'Festival of Light' advertising campaign that celebrated Diwali traditions while avoiding cultural appropriation and became a case study for culturally sensitive marketing?

Marketing strategies often incorporate cultural traditions to connect with consumers on a deeper level. Successful retail campaigns that honor traditions while driving sales require understanding the delicate balance between commercialization and cultural respect. This poll tests your knowledge about how major retail campaigns have integrated cultural traditions into their advertising strategies, and the impact these campaigns have had on both sales and cultural perception.

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IKEA, with their 'Light Up Your Home' campaign featuring traditional diyas and contemporary lighting designed specifically for the South Asian market
Walmart, with their 'Celebrate Together' campaign focusing on family gatherings and traditional meals during Diwali
Target, with their 'Brighten Your Spirit' campaign highlighting traditional clothing and home decorations for the festival season
Amazon, with their 'Gifts of Joy' campaign emphasizing the gift-giving traditions associated with Diwali celebrations