Which gaming platform first introduced a virtual currency that could be purchased with real money and used for in-game retail transactions across multiple titles?

The gaming industry has transformed how retail experiences work in virtual worlds, creating new opportunities for brands to connect with players. From in-game stores to limited-time collaborations, gaming platforms have become powerful retail channels with unique promotional strategies. Test your knowledge about how major gaming companies have pioneered innovative retail experiences and promotional tactics that blend virtual and real-world commerce.

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• Xbox Live with Microsoft Points (2005)
• PlayStation Network with PlayStation Wallet (2008)
• Steam with Steam Wallet (2010)
• Nintendo with Nintendo Points (2007)

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