Which candy brand saw a 65% sales increase after its strategic placement in a 1982 Steven Spielberg film, after Mars rejected the opportunity to feature M&Ms?

Product placement has become a sophisticated art form in the film and television industry, creating memorable brand moments while generating millions in revenue. From Tom Cruise sporting Ray-Ban in 'Risky Business' to Reese's Pieces in 'E.T.', these strategic partnerships have transformed how brands tell their stories. This trivia question explores one of the most successful product placement campaigns in cinematic history that changed the trajectory of a struggling brand.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• Butterfinger in 'The Goonies'
• Junior Mints in 'Poltergeist'

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