Which advertising campaign strategy famously helped propel 'The Girl with the Dragon Tattoo' to international bestseller status after initially modest sales?

The publishing world is full of iconic marketing campaigns that have transformed books into cultural phenomena. Behind many bestsellers are brilliant advertising strategies that captured public imagination and drove sales to unprecedented heights. This trivia tests your knowledge of landmark advertising campaigns that helped propel literary works to fame. Can you identify which famous slogan or campaign approach launched these notable books into the stratosphere?

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The 'Read it before you see it' campaign tied to the movie adaptation announcement
The 'Word-of-Mouth' campaign where publisher strategically seeded 1,000+ advance copies to influential readers
The controversial 'Banned in Boston' publicity stunt claiming the book was too graphic for American audiences
The 'Digital Dragon' campaign featuring one of publishing's first major social media influencer partnerships