Which major retailer created an innovative 'rainforest' concept store featuring over 20,000 living plants and a waterfall to demonstrate their commitment to sustainability and create an immersive natural shopping experience?

The natural world is increasingly influencing retail design and customer experience. Biophilic design—incorporating nature into retail spaces—has become a significant trend as consumers seek more authentic, sustainable, and wellness-focused shopping experiences. Test your knowledge about how major retailers are integrating the natural world into their store designs and sustainability initiatives to enhance brand value and customer engagement.

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Lush Cosmetics
H&M
Apple
IKEA