Which company is credited with launching the first modern customer loyalty program in 1981 that became the model for many future programs?

Customer loyalty programs have become a cornerstone of modern retail strategy, but their history goes back further than many realize. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track consumer behavior, offer personalized rewards, and drive repeat business. Test your knowledge about the origins of these now-ubiquitous customer retention tools that have fundamentally changed the relationship between brands and consumers.

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
S&H Green Stamps