Which ancient cultural tradition was authentically incorporated into Airbnb's 2019 'New Years' campaign that highlighted unique celebration customs around the world?

Brand storytelling that incorporates cultural traditions can create powerful connections with consumers. Many successful brands have found ways to authentically integrate cultural elements into their narrative while respecting their origins. This poll tests your knowledge about how brands have effectively utilized cultural traditions in their storytelling strategies to build deeper relationships with their audiences while preserving cultural heritage.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Scottish Hogmanay first-footing rituals where the first person to cross a threshold after midnight brings symbolic gifts
Japanese Kadomatsu pine decorations symbolizing renewal and prosperity
Mexican Posadas processions representing Mary and Joseph's journey
Ethiopian Enkutatash celebrations marking the end of the rainy season