Which major retail innovation first allowed indigenous artisans to sell traditional crafts directly to global consumers while retaining 95% of the product revenue?

Traditional cultural products have undergone significant transformations in how they're marketed and sold globally. From handcrafted indigenous items to cultural festival merchandise, retailers have adopted innovative strategies to preserve authenticity while expanding reach. This poll explores a groundbreaking retail innovation that changed how cultural traditions are commercialized while respecting their heritage origins.

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Etsy's Indigenous Marketplace program launched in 2015
Novica's direct artisan platform backed by National Geographic in 1999
Amazon Handmade's Cultural Heritage Initiative from 2018
UNESCO's Digital Craft Marketplace established in 2010