Which architectural project's marketing campaign pioneered the concept of 'experience architecture' by focusing on visitor emotions rather than just design features?

Behind every renowned architectural masterpiece is often a brilliant marketing campaign that helped it become a cultural icon. This poll tests your knowledge about some of the most innovative marketing strategies that transformed architectural projects from mere buildings into globally recognized symbols and experiences. Can you identify which campaign truly changed how the public perceives architectural spaces?

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Guggenheim Bilbao's 'Transforming Cities' campaign (1997)
Burj Khalifa's 'Touch the Sky' campaign (2009)
Sydney Opera House's 'Cultural Harbor' campaign (1973)
The Shard London's 'Vertical City' campaign (2012)