Which athlete-brand partnership is credited with creating the first signature basketball shoe line that included revenue sharing and creative input from the athlete?

The sports retail landscape has been transformed by strategic partnerships between athletes and brands. These collaborations have created some of the most iconic products in sports history, revolutionizing both performance gear and fashion. Test your knowledge about a groundbreaking moment in sports retail history that changed how athletic brands market their products and engage with consumers across multiple channels.

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Michael Jordan and Nike (Air Jordan, 1984)
Magic Johnson and Converse (Weapon, 1986)
Larry Bird and Adidas (Rivalry, 1986)
Kareem Abdul-Jabbar and Adidas (Jabbar, 1971)