Which celebrity strategically repositioned their personal brand from a controversial music figure to a highly successful fashion and beauty entrepreneur, achieving a billion-dollar valuation?

In today's market, celebrities aren't just entertainers—they're powerful brands with carefully crafted positioning strategies. From actors to musicians to athletes, famous individuals leverage their public image to create distinct market positions that influence consumer perception and drive business success. Test your knowledge about how some of the world's biggest celebrities have positioned themselves in the marketplace!

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Rihanna with Fenty Beauty and Savage X Fenty
Taylor Swift with her merchandise empire
Kanye West with Yeezy
Beyoncé with Ivy Park