Which major sports brand first launched an AR app allowing customers to virtually try on shoes by pointing their smartphone camera at their feet?

The sporting goods retail landscape has been transformed by technology in recent years. One particular innovation has revolutionized how customers shop for equipment and apparel, allowing them to virtually 'try before they buy.' This poll tests your knowledge of breakthrough augmented reality implementations in the sports retail sector that have significantly impacted customer experience and conversion rates.

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Nike with their Nike Fit AR app
Adidas with their Adidas Virtual Footwear Experience
Under Armour with their UA FitScan technology
Puma with their Puma Fit AR platform