Which architectural firm launched the revolutionary 'Total Design' approach in the 1960s that transformed how companies integrated architecture into their brand identity?

The intersection of architecture and marketing has produced some of the most iconic brand identities in the world. Architectural firms often create distinct visual languages that become immediately recognizable in their projects. This poll tests your knowledge of how architectural branding has shaped market trends and created distinctive corporate identities through built environments.

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Pentagram (founded 1972)
Total Design (founded 1963 by Wim Crouwel and colleagues)
Gensler (founded 1965)
Archigram (founded 1961)