Which specialty food retailer first launched a customer loyalty program that integrated farm source tracking with purchase rewards, allowing customers to 'follow' specific farms?

The farm-to-table movement has transformed how food brands engage with customers, creating new loyalty paradigms in the food retail sector. This trivia tests your knowledge about a groundbreaking customer loyalty program that changed how specialty food retailers approach customer retention and created a model that many artisanal food brands follow today. Do you know which pioneering program first connected farm sourcing transparency with customer rewards?

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Eataly's 'Producer Passport' program (2010)
Whole Foods Market's 'Farm Tracker' rewards (2012)
Blue Apron's 'Farm-to-Table Loyalty Circle' (2014)
Trader Joe's 'Grower Connection' points system (2013)