Which innovative audience research method revolutionized Broadway marketing strategies in the 2010s, leading to more targeted promotional campaigns?

The performing arts industry has evolved dramatically in how it markets productions and engages audiences. From traditional playbills to digital campaigns, theaters and performance venues have embraced various strategies to fill seats. This trivia question explores how performing arts organizations have leveraged modern marketing research to understand their audiences better and drive ticket sales. Test your knowledge about the intersection of data analytics and the performing arts!

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Heat mapping technology to track audience eye movement during performances
Psychographic segmentation using post-show digital surveys
Mandatory audience interviews conducted at intermission
Neural monitoring headsets distributed to focus groups